Setting prices and subscriptions
Pick a price model that fits your app — monthly, yearly, one-time, tiered, or all of the above.
How you charge affects how much you make. Here's a quick guide to the options.
Pricing models
Monthly subscription — the most common
Charge $20/month for access.
Recurring revenue. Predictable. Customers expect to pay every month.
Annual subscription with a discount
Offer $20/month or $200/year (about 2 months free).
Big discount on annual locks in customers longer + boosts average revenue per user.
One-time purchase
Charge a one-time $99 fee for lifetime access.
Good for: templates, tools, courses, anything where ongoing service costs are low.
Tiered (Free / Pro / Team)
Three tiers: Free (up to 5 records, 1 user), Pro ($15/mo, unlimited records, 3 users), Team ($49/mo, unlimited everything + priority support).
Most flexible. Free tier acts as your top-of-funnel; paid tiers capture revenue from power users.
Per-user pricing
Charge $10 per user per month. Each customer can invite up to 50 team members.
Good for: team tools where value scales with team size.
Pay-per-use
$0.10 per request, billed monthly.
Good for: tools where customers want to pay only for what they actually use.
Setting it up
Describe what you want in chat:
Set up two pricing tiers. Free with 10 records max, no team. Pro at $20/month with unlimited records and team support.
The AI sets up the pricing page, the checkout, the upgrade prompts, and the gating logic — all in one prompt.
A/B testing prices
Once you have pricing, you can experiment:
Show half my visitors $20/month and the other half $25/month. Track which converts better.
The AI sets up the test and reports results after a week or two.
Free trials
Add a 14-day free trial to Pro. After 14 days, charge their card.
Trials almost always lift conversion. The cost is some users will trial and never convert.
Changing prices later
Existing customers keep their original price by default (grandfathering
). New customers see the new price.
If you want to bump everyone's price:
Increase the Pro price from $20 to $25/month, but only for new sign-ups.
Or:
Increase Pro to $25/month for everyone, with 60 days notice via email.
What to read next
- Selling your app — start here
- Identity verification (KYC) — required for payouts
- Refunds and cancellations