Marketing · 7 min read
Build a lead magnet that helps someone make a decision
Design a calculator or planning tool around a useful answer. Includes transparent scenario math, a format comparison and a workshop-app brief you can reuse.
Co-Founder · Overskill
Russell Brunson
Russell Brunson is a co-founder of Overskill and ClickFunnels, and the author of DotCom Secrets, Expert Secrets and Traffic Secrets. His guides help entrepreneurs choose a useful customer problem, explain the value of an app and connect a helpful result to a clear next step.
Profile updated
Areas of focus
- Offer development
- Sales messaging
- Customer journeys
Elsewhere
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